What happens when somebody else sees the commercial viability of your creations and takes advantage of that? In this episode, I use TikTok sensation, KhaeNotBae as a case study to discuss what you should be considering in your trademark strategy as an influencer & a content creator.
KhaeNotBae on TikTok: https://www.tiktok.com/@khaenotbae?lang=en
Image of the billboard: photo cred: twitter user @theericklouis